What is PPC Advertising?

PPC is a widely used tool when it comes to growing your business. Whether you are using it to build awareness or increase sales, it can have a large impact. PPC comes in many shapes and sizes, from LinkedIn, to Google and even Meta. Often users won’t even realise the content is an ad. Looking for a new way to promote your business? Look no further.

Ad Types

Depending on what kind of PPC you embark on, your ads will look very different. Meta is incredibly creative, with bold colours, catchy headlines and crazy offers. LinkedIn can be very informative, offering services that you are in dire need of. Google is much more targeted to what you are looking for in the moment. From search ads that are a few lines long, to 30 second skippable videos you see on YouTube, PPC can take many forms depending on your aims and KPIs. 

Brand Awareness

A key factor of marketing is ensuring your brand is recognised. With PPC, you can measure brand recognition and brand recall, tweaking your campaigns to reach the best results. Creating consistency with brand colours, logos and messaging across all platforms can aid in making users remember you. A meta ad can grasp the attention of a user, who may then see a YouTube video and then land on your site. PPC and Social media advertising work hand in hand to produce a wider audience who are aware of you. 

Lead Generation

Making your business profitable is the first aim for any company. Although PPC requires initial investment, it is a great avenue for drumming up interest from those who would be interested in your product or service. With quantifiable results available with correct conversion tracking, your efforts can be traced back to the ad and keyword in question. Like with any investment, PPC needs to drive results. ROAS targets can be used to ensure you are receiving the returns you want to see. 

Other Sources

PPC works hand in hand with other marketing. It aids the overall progression of the lead cycle and pushing users to make a conversion. When used for brand awareness purposes, it can be the first time someone notices your brand, leading them to google your brand and learn more. Social media posts can be shared to a new person who wants to learn more. Once your brand is known, ads can appear at the key moment to produce action. Displaying ads in direct comparison to your competitors. 

Is PPC Advertising right for you?

PPC can aid any business with gaining more leads or boosting sales. PPC has different avenues to ensure KPIs are reached and ROAS is maximised. When considering PPC, take into consideration your aims with advertising, what do you hope to achieve? With this in mind, define your budget. The higher the budget, the more data and learnings you can derive. This allows you to improve your campaigns and continually increase conversions.